Our story

It all started in 2017, when our first child started taking independent steps. I googled and researched various groups about the most foot-friendly shoes to choose for a child's first steps. They recommended looking at barefoot shoes, and that's how we ended up with them. I can proudly say that both of our children have worn only barefoot shoes since their first steps. 
In 2018, after the birth of my second child, I also felt that my feet could no longer fit into the shoes I had. None of the shoes were comfortable anymore. I also bought my first pair of barefoot shoes. After several pairs of shoes in inappropriate sizes and some trying and experimenting, I was finally sold. My toes were no longer cramped and the shoes were no longer uncomfortable on my feet. Now I only wear barefoot shoes and when I try on my old shoes, I wonder how I was able to walk in them at all. 😁
Since barefoot shoes were not very available in Estonia at the time and everything had to be ordered from abroad, the idea arose to start importing them ourselves. Thoughtful and done. At the end of May 2019, we opened our online store. We started selling children's barefoot shoes, cloth diapers and some baby accessories, which we stored in the garage of our home. We also received customers in our home. A year later, almost all the rooms were full of shoe boxes and goods, and in May 2020, we moved to our first small rental space. We gradually expanded the selection of adult barefoot shoes and hired our first employee. In December of the same year, we moved to a larger space, where we are now. We stopped selling cloth diapers and baby accessories and focused on barefoot shoes. Here, on Ilmatsalu Street, we have gradually acquired more space, but it seems that soon it will also become too small for us. : )

Our team

I am Reene, Tupsunupsu hostess. Before the birth of children and before TupsunupsuI used to be a full-time aerobics trainer. Now I only train twice a week and it's more of a hobby. TupsunupsuI will do all the work that is needed. : ) My husband Karl, who works full-time at a gaming software company, is responsible for the IT side. When our children were younger, we called them tupsunupsudex and according to it our store was also named.

Reene, Karl and Tupsunupsud

In addition, our team includes Jane, Elin and Hilda-Liisa, who will help you choose the right shoes in the store. Triin is responsible for ensuring that all your orders are neatly packaged and shipped.

Our principle and purpose

Me TupsunupsuWe believe that footwear should be both comfortable and stylish. Our goal is to bring you a selection of barefoot shoes that take care of your feet without sacrificing fashion and style. We have carefully selected products to ensure quality and durability.
We try to bring barefoot shoes closer to the more price-sensitive customer, which is why our product range includes barefoot shoes in all price ranges.

Fun Fact! Tupsunupsu From the beginning, orders have been packed only in recycled packaging. We use second-hand cardboard boxes, shoe boxes, paper shopping bags, waste paper, etc. We have also used only paper tape from the beginning ♻️